Packaging & Label System

Atomic Coffee Roasters is a second‑generation, Boston‑area roastery led by brothers Spencer and Logan. The entire Atomic team is driven by a mission to “spread positive energy.” They roast only specialty‑grade, ethically sourced coffees, hand‑selecting every lot with the help of two in‑house Q Graders (certified coffee tasters). Every batch is roasted to order and packed by hand just north of the city, turning two decades of craft into cups that fuel adventure and connection.

Atomic felt they were due for a brand refresh; that’s where Center Aligned came in. We began with strategy, uncovering what was working and what wasn’t. We analyzed the competition to understand how to really stand out. Then we got to designing and building systems.

New coffee bags, brand iconography, and a label system were synergistically created to give Atomic the elevated, bold, and friendly aesthetic they were craving.